Session Blog Reviews

Posts Tagged ‘video’

New research from Brightcove and TubeMogul ’s joint video analytics venture suggests that Twitter may be a magic bullet for online video consumption. While Twitter’s 140-characters aren’t exactly designed to cure adult ADD, Twitter’s referral traffic to video sites shows that those visitors actually watch videos longer than the average user, and especially the average user from search. This research focused specifically on music videos from the four big music labels (Sony Music Entertainment, Universal Music Group, Warner Music Group and EMI Music). And they found that: consumers that find online music videos via Twitter watch an average of 2:30 minutes per stream compared to the 1:30 minutes viewed on average by consumers discovering online music videos via search engines like Yahoo!. However, 76% of online music videos viewed on artist and label sites are found through Google searches. So it’s also possible that a smaller sample size is affecting the amount of time spent on a video, too. Perhaps Twitter’s audience isn’t the same as Yahoo’s (gasp!). TubeMogul released research last year that showed that more than half of all online video watchers moved on by about 60 seconds into a video. So either things are already looking up for average video consumption, or search is better than pure average, but not nearly as good as Twitter average. AllThingsD’s Peter Kafka gives a logical explanation : “A search result may get you something you think you want. But a recommendation from a Twitter pal means even more — if they like it, and you like them, you’re probably more likely to invest more time.” What do you think? Do you watch videos recommended by your Tweeple longer than Yahoo’s? Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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Twitter + Video = Magic! (And Engagement!)

I’m excited to share with you the latest Google TV ad–featuring both Marketing Pilgrim and Trackur ! How cool is that? OK, so you won’t be seeing this ad run during the Super Bowl any time soon, and yes, you too can create your own Google TV ad , but it’s still pretty cool.

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New Google TV Ad Features Marketing Pilgrim & Trackur!

Move To The Head Of The Class With New Social Media Marketing Services OfficialWire USocial.net has created a new group of social media marketing services that are designed to help businesses, no matter their size, make money online through … New Service Makes Your Video Marketing Troubles Disappear OfficialWire Make Your Business Fly With New Internet Marketing Service OfficialWire New Service Creates New Youtube Marketing Opportunities For Business OfficialWire OfficialWire all 10 news articles

BigNews.biz (press release) Getting the most out of the Internet through effective search engine marketing . NewsMaker (press release) … traffic and increasing conversions from paid search advertising, SEO (search engine optimisation), social media marketing , search analytics and more. … Greg Jarboe of SEO-PR discusses youtube and Video Marketing at SES London 2009 Uptrend SEO Company (blog) Search Engine Optimization Tips and Techniques: Google Caffeine Updates Online PR News (press release) SEO India- Is SEO (Search Engine Optimization) Important for Every Business? SBWire (press release) UKPRwire (press release) all 117 news articles

While you were either a) drooling over your new iPad, or b) wishing those that had a new iPad would shut-up already, Google went out and bought a company you’ve never heard of. What’s pretty cool about Episodic’s announcement of their acquisition is that they admit you’ve probably never heard of them. I’ve seen many acquisition announcements that had me scratching my head and saying out loud, “who are these guys?” Episodic answers that exact question for us: What is Episodic? Episodic is a comprehensive platform for broadcasting live and on-demand video to the web or any web-enabled device. The platform lets publishers and marketers host, stream, measure and monetize video content. Content creators, marketers and enterprise customers use Episodic to deliver video to the Web and mobile devices. Oh, I see. Of course, I can distill that entire answer down to just two words. See if you notice the difference: …monetize video… Subtle huh? But, that’s exactly the reason that Episodic was so attractive to Google. Sure, the live, on-demand, web-enabled, video streaming is nice, but I suspect it was the fact that advertising was baked into the service that attracted Google. I’d embed one of Episodic’s cool videos and show you how their monetization platform works, but sadly, embedding is apparently something Episodic is not good at.

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Google Acquires a Video Company You’ve Never Heard Of!