Session Blog Reviews

Posts Tagged ‘survey’

Do you have 10 minutes to spare? Would you like to help the SEO industry understand exactly where we’re at in 2010? Oh, and would you like to win an iPad and other cool prizes? You would, huh? Then read on Pilgrim! SEOmoz is once again taking on the task of surveying the SEO industry and they need your help. All you need do is complete the very simple, 10-minute, online survey and you’ll do your part to help us all! In particular, the survey will address: Who are the people in the SEO community? How do they learn about SEO and sharpen their skills? How are companies embracing search marketing? Which tools and tactics do people in the industry use to support their SEO and social media efforts? Your country industry needs you! Take the survey today . PS. Yes, the results will be made public once the survey closes.

See the original post:
Take the SEOmoz 2010 SEO Industry Survey

I know, we’re all ready and geared up for the year that will finally be the year of the mobile. (This time, it’s for real! Maybe.) But apparently more and more consumers on the mobile Internet isn’t quite persuasive enough for retailers already pursuing multiple channels, according to research from Multichannel Merchant. eMarketer reports that in February 2010, while they were happy to explore options in SEO, social media, and conversion, four out of five multichannel retailers weren’t using any form of mobile commerce or advertising. Mobile advertising is the most popular choice among the few that do use “m-commerce,” with an m-commerce site and an iPhone app as the next most popular. (Overlap indicates that at least 7% of retailers surveyed were doing two or more of the above activities.) However, that may not be quite as devastating as it sounds, considering another survey by ATG. According to this survey, 87% of US Internet users never purchase products on a mobile device, and 79% never use a mobile device for product research. However, 19% of US Internet users do use a mobile device for product research at least monthly (though only 6% use it for purchases that frequently). Still, now is a good time to begin at least thinking about mobile commerce applications for sites. Because seriously, this year is really, finally the one. This time. Maybe. What do you think? Are marketers who haven’t gone into m-commerce behind the curve? Or are they wise to wait?

Original post:
Multichannel Retailers Still Ignoring Mobile

Datran Media Announces Fourth Annual 2010 Marketing Survey Results Earthtimes (press release) However, marketers remain skeptical on whether or not social media marketing results will be quantifiable by the end of this year, with 37.6 percent of ... Marketers expect increase in ad revenue this year: Datran Media DM News Industry upbeat for 2010, according to survey Institute of Direct Marketing (press release) (subscription) Survey: E-mail and digital marketing crucial part of overall strategy BtoB Magazine all 5 news articles

This month, the Opinion Research Corporation conducted a survey for Adfusion, the article-based ad network division of ARAnet. While it should probably come as little surprise that the survey found that articles that include brand information were the preferred source of online advertising, it’s nice to hear that all forms of online ads saw a reported increase over last year when consumers were asked about how likely they were to act on that ad. That may be because an article-based ad network was paying for the study—but it may also have to do with the nature of marketing articles. Unlike less successful ad categories like banners and popups, marketing articles usually don’t just sneak up on you and foist themselves upon you. Usually, this is information you’re seeking out because you’re already fairly far along in the purchasing funnel. Email offers came in a close second. Search ads also performed well, with 40% reporting they were “somewhat” or “very likely” to act upon them. After reading online articles, consumers are also turning more and more to search. Last year, 50% of consumers “somewhat” or “very frequently” turned to searches after reading articles, and this year 57% reported that behavior, with that rising up to 72% for 25 to 34 year olds. The survey was conducted last week among a sample of 1,053 adults comprising 509 men and 544 women 18 years old and older. What do you think? Is article marketing really that effective? Is it widespread enough to warrant your efforts? What kind of marketing are you most likely to act upon?

Continued here:
Consumers Responding to Online Ads Better

Study: B2B sales professionals optimistic about 2010 KoMarketing Associates Survey participants were also asked about B2B social media marketing , which may soon become the most valuable source of B2B sales leads. ... B2B SalesPulse Survey Conducted by Infogroup's OneSource Uncovers Key Trends ... MarketWatch (press release) all 7 news articles