Session Blog Reviews

Posts Tagged ‘Social’

Facebook has announced that it is giving people a chance to tell their friends even more about what they like. With the introduction of a “Like” button that will appear on partner sites, Facebook users can easily share content that they find “valuable” with their Facebook friends. So we are now left to wonder if the new feature for Facebook will be a winner or like, a loser. The Wall Street Journal reports from the f8 Facebook developer conference A centerpiece of the changes involves a simple button, offered to other Web sites, that says “Like.” For free, other Web sites can install a Facebook “Like” button that users can click on to signal their interest in a piece of content, such as a band or an article. The user’s approval then shows up on his or her Facebook page, with a link back to the site. The idea is that other Web sites will drive traffic back to Facebook.com, and in turn receive traffic from Facebook. Other sites can also offer personalized modules, telling individual users what their Facebook friends have done on the site, such as review a restaurant. The new “Like” buttons transmit data about user activity back to Facebook. If they like a band, for example, a link to the band could appear in their interests. Since advertisers can already target ads to users’ interests, the new buttons could give advertisers more data to target ads to, but Facebook said it isn’t currently launching any new ad-targeting products in conjunction with the service. While the button itself is a big deal it will also be a big deal how Facebook and its partners address any privacy concerns. There are three instant personalization partners Docs, Yelp and Pandora. According to the Help Center these sites are required to show a Facebook box at the top of their site so you can get out of the instant part of personalization. I tried it on all three and the box did not appear on Pandora. Here’s Facebook’s version of notification of the new service to its users. From the leaders of Facebook comes this take on the privacy issues. In a news conference after his keynote address, Mr. Zuckerberg and other executives stressed that the new services would not loosen its privacy policies. They said that Facebook won’t share any individual user data with Web sites that implement the “Like” button, but may share aggregate data like how many people “Liked” an item. Whether Facebook would share that data with a user’s Facebook friends would depend on the user’s privacy settings. As with anything related to Facebook and privacy it will take a little while for people to look for the “likeholes” (that’s a Like button privacy loophole). Considering Facebook’s privacy track record you have to go in expecting that they will try to get over on their users regarding privacy concerns that could block revenue opportunities and backpedal if they need to. Maybe I’m wrong but if history is any indicator I’d be, like, surprised if there weren’t some privacy concerns raised. So do you like the idea? Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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Will Users Like the New Facebook Like Button?

Mashable's Weekly Job Listings in Social Media Mashable (blog) Intermediate to Senior Social Media Marketing Strategist at Infuse Creative in Santa Monica, CA. An Intermediate to Senior Social Media Marketing Specialist ...

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Mashable's Weekly Job Listings in Social Media - Mashable (blog)

During PubCon South’s Online Reputation Monitoring & Management panel, I was asked to talk about a topic near and dear to my heart: social media monitoring! I resisted the urge to basically tell everyone to head to Trackur for their free account–after all, I had 15 minutes to pad out–and instead shared the free tools I think get the job done. I won’t spoil the surprise by revealing the free social media monitoring tools I discuss in my presentation–you’ll just have to flip through the slides below. 5 Free Social Media Monitoring Tools You Need View more presentations from Andy Beal .

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The Only 5 Free Social Media Monitoring Tools You’ll Need

Social media is expanding the power of word of mouth marketing. But as always, WOM is hard to measure. Forrester is attempting to rectify that with their latest measure, Peer Influence Analysis . In keeping with traditional WOMM thought, Forrester says that Mass Influencers, who make up just 16 percent of all online Americans, are responsible for 80 percent of the brand impressions in online social settings. But the big winner is Facebook: Of all the social influence impressions, Forrester found that 256B were on social networks, and another 1.64B were on other forms of social media (including blogs). Forrester divides the Mass Influencers into two groups: Mass Connectors and Mass Mavens (3.7% of the online population falls into both categories). Mass Connectors have a lot of online friends—537 total across all networks, Forrester reports. Mass Mavens are people with a high level of expertise in their field. While Mass Mavens are driven to collect and share facts and opinions, Mass Connectors are driven to know others. Naturally, both frequently post about products and services. As always, Influencers are the Holy Grail of WOMM. Unfortunately, Forrester doesn’t offer a whole lot of advice on finding those influencers. However, once you find them, Forrester says, don’t just use the same campaigns you’d use with the rest of your social media efforts, or with your “social broadcasters”: Social Broadcasters are the “famous” individuals in your market, like Robert Scoble or Michael Arrington for consumer electronics. While they can achieve a great number of impressions, they cannot equal the power of unleashing thousands and millions of Mass Influencers. You need separate programs for Social Broadcasters and Mass Influencers. What do you think? How do you find influencers? Are they still as influential as this study indicates?

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80% of Online Influence Comes from 16% of Users (But Facebook’s the Big Winner)

It looks like the flow of Internet marketing news is shifting towards Facebook. It is, of course, the eve of the f8 conference in San Francisco where developers and other folks gather to discuss Facebook and the future of the social media world. So what would a gathering be without a little data (with pictures!) to make you either say “Sure, I can see that”, or “You’re kidding, right?”. So how do you feel about the numbers from comScore that shows Facebook’s growing dominance in social media traffic. Mashable shared this info The chart, according to comScore shows that 41% of social media traffic is going to Facebook. That’s a lot of folks. What many are interested in is the growth year over year especially since Facebook has been riding a pretty steady wave of growth over the past year. Here’s a look at how social media sites have either grown, or as in the case of MySpace, stopped dead in their tracks. Neither of these charts recognize YouTube’s overall traffic dominance but as a social media tool YouTube is hard to classify since it is a video delivery system rather than a place to interact with people (unless of course you think the days of obscene and idiotic comment wars were productive). Video is certainly an important social media element but is YouTube a true social media destination? I’m sure there would be serious debate around that (feel free to do so in the comments here at MP if you feel led). So what might this chart look like next year? Dare to make any predictions? Will there be any new names to consider? Will the geolocation craze take hold enough to register with the big boys? Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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Facebook Has Over 40% of Social Media Traffic