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Posts Tagged ‘search-engine’

PR Web (press release) Social Media Marketing Strategy: SoMed plus SEO Delivers Max Results Online PR News (press release) Study reveals a Social Media marketing strategy combined with Search Engine Optimization techniques delivers greater potential results. … Everything You Need to Know About Social Media Marketing CMSWire Social Media Marketing : Top 3 Questions Marketers Want Answered Drop Ship (press release) (blog) 6 Reasons Why Your Social Media Campaign Is Sucking The Business Insider The Drum

Google is changing the way it will interact with agencies using AdWords . They’re discontinuing the Google Advertising Professionals program in favor of the Google AdWords Certification program, and eliminating fees for some agencies using the API, based on client spend. Agencies that have at least one certified employee may qualify as Certified Partners now. The certification process will also change, with more training materials, harder tests that include application and best practices, and a new badge that includes a “click to verify” CTA. Individuals certifying will now have to pass two tests instead of one, according to Search Engine Land . For large enough agencies, Google will be waiving the AdWords API fee. They’ll begin accepting applications for that program one month from today. Google is also adding a searchable database of Certified Partners now, enabling prospective clients to search for an agency to serve their AdWords needs. For once, the database is totally opt-in (good job, Google!). According to Google: Searches can be filtered by location, agency experience within a particular budget range, the types of services provided and the industry verticals an agency serves. Advertisers can then evaluate the list of Certified Partners that meet their criteria and contact the partners who seem best suited to their needs. Clearly, Google is looking at the way they interact with agencies, and trying to make their AdWords offerings more friendly to their biggest clients. What do you think? Will this change the way agencies and Google interact?

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Google Changing Its Agency Interface

Entrepreneur (blog) Social Media Marketing & SEO Tips: Article Marketing Benefits Jazzou (blog) Tips for gaining Search Engine Optimization and Social Media marketing advantages using free article marketing services. This is the second of two articles … Reasons to use social media marketing for your company Helium Facebook engagement = Word of mouth referrals = Better marketing Local Tech Wire (blog) Social media great tool kit Press-Enterprise Online PR News (press release)

Globe and Mail Is it possible to over-invest in social media ? iMedia Connection Doing so effectively might mean using duplicate tracking for initiatives such as search engine marketing , media buying, and affiliate marketing . … Twitter vs. Facebook: Social Media Marketing Mobile Strategy Study Online PR News (press release) Social Moves Into Search Marketing's Space Mediapost.com Search Marketers Poised To Dominate Exploding Growth Of Social Media Advertising MediaPost Publications Simply Business knowledge

In what is largely just a name change with a few new twists, Google has changed its Local Business Center to Google Places. It makes sense considering that an actual business listing in the Local Business Center was called a place page then why not clean things up a little, right? Search Engine Land Reports Google has decided to change the name of what was called the “Google Local Business Center” to “Google Places.” The rationale, according to the press release, is to better connect Google Place Pages with the place where local business information is claimed, entered and enhanced: Why? Millions of people use Google every day to find places in the real world, and we want to better connect Place Pages – the way that businesses are being found today – with the tool that enables business owners to manage their presence on Google. This video gives one of Google’s quick overviews of Google Places. Google continues to push the local aspect of search as the mobile Internet increases in scope and there is the realization that while we believe that we live in a more global setting we still actually live locally. Even when we are traveling to another area of the country (or the world for that matter) we now become a “local” as far as searching for goods and services is concerned. It’s almost as if the world was so enamored with being to see the rest of the world through the Internet that we forgot that we are local people and consumers by default. Some other information of interest is that if you live in Chicago, San Diego, Seattle, Boulder, San Francisco you can now join the test cities of San Jose, CA and Houston, TX in getting a Tag for your listing (formerly known as an Enhanced Listing) for $25 per month. Also, if you are in the right city you can have interior pictures of your business taken by Google . You can apply for this option but there are no guarantees. Lastly, as part of this announcement Google gave some data that should be of interest to those who already care or should care about their local listing in Google. More than 4 million business listings on Google claimed by business owners (using the Local Business Center, now Google Places) Nearly 2 million listings have been claimed in the United States 20% of searches on Google are related to location There are 50 million Place Pages Place Pages are viewed millions of times each day We have mailed out Favorite Places window decals to around 200,000 businesses around the United States So while most of the change that is being announced by Google is around the name its really just another reason for Google to tell all of us that local search is the real deal. Google has pushed other services hard in the past but the amount of local and mobile announcements over the past six months clearly spells out Google’s commitment to this side of the search world. Is it because it will make your life better? Sure! Oh, and it should make boatloads of cash which will make some folks at other search engines scratch their heads even more.

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Google Local Business Center Now Google Places