Session Blog Reviews

Posts Tagged ‘questions’

PR Web (press release) Social Media Marketing Strategy: SoMed plus SEO Delivers Max Results Online PR News (press release) Study reveals a Social Media marketing strategy combined with Search Engine Optimization techniques delivers greater potential results. ... Everything You Need to Know About Social Media Marketing CMSWire Social Media Marketing : Top 3 Questions Marketers Want Answered Drop Ship (press release) (blog) 6 Reasons Why Your Social Media Campaign Is Sucking The Business Insider The Drum

Digital Media - Australasia 5 Ways to Maximize Social Media Marketing Productivity in the Workplace Search Engine Journal Here are 5 musts for boosting the efficiency of social media marketing in the workplace. “Check in” at periodic increments throughout the day, but don't let ... Your Top Questions Answered About Social Media Marketing Drop Ship (press release) (blog) Evaluating the value of social media San Diego Union Tribune Promote your business through new media - Social media marketing for your ... PR-inside.com (press release) Bluhalo (blog)

Nanaimo Daily News Social media marketing on the increase Bluhalo (blog) A growing number of large international companies are using social media marketing , according to a new report. The study by Burson-Marsteller found that ... Your Top Questions Answered About Social Media Marketing Drop Ship (press release) (blog) Social Media Class Answers The Nitty Gritty Questions OfficialWire (press release) Promote your business through new media - Social media marketing for your ... PR-inside.com (press release) CMSWire

Well folks it looks like the days of advertising free tweeting may finally be coming to an end. The rumors are flying around regarding the ad platform that Twitter has in the works and is testing. Everyone is “atwitter” with this change and for good reason. Of course, until there is more than what has already been released by Twitter itself any ideas / thoughts about what Twitter ads might look like are for the imagination. MediaPost reports on how this whole thing really started to bubble to the surface. Twitter plans to launch an advertising platform in about a month, according to Seth Goldstein. The chief executive officer and co-founder of socialmedia.com led a panel Monday focused on the next wave of interactive advertising at the IAB Annual Leadership Meeting 2010 in Carlsbad, Calif., that shed light on Twitter’s strategy. Declining to confirm exactly when Twitter would release the platform, Anamitra Banerji, head of product management and monetization at Twitter, told MediaPost following the panel that “we are working on an ad platform, but it’s only in the test phase.” So while Seth Goldstein picked up some pub for being the “unofficial” press release of sorts for this next phase of Twitter it is probably too early to speculate on when this will be less talk and more reality. In the meantime let’s see what people are or have been putting out there. The Washington Post reminded us of Robert Scoble’s idea of the SuperTweet he introduced back in November Robert Scoble, for instance, suggests the idea of a SuperTweet with all sorts of metadata that pops up when part of the message is rolled over with your mouse. This data could include things such as the location of the Tweet and how many times it’s been retweeted, but it could also trigger a contextual ad triggered by certain keywords. Other questions that need to be considered on how will these ads be paid for. Will there be an AdSense type platform for Twitter users to share in the wealth? Where will the ads appear if they are not in the stream? The list goes on and on. What are your thoughts on Twitter ads? Are you looking forward to seeing them? Will they impact your Twitter experience? Do you have a particular format that might or might not work for you? Why not join in on the speculation and guessing. Your guess is as valid as the next guy’s right now.

Read the rest here:
Will Twitter Ads Be 140 Characters or Less?

Some more Monday morning research for you to consider while getting back into work mode. A report from Millward Brown takes a look at the top trusted brands in the US based on trust and recommendation. These factors are combined into what the researchers call “TrustR” which is a new metric for understanding and strengthening the bond between consumers and brands. In this day and age where trust is more elusive than ever since it appears that saying whatever needs to be said to get out of any situation is more than OK, we will need some measurement of a brand’s trust level. So who are the big winners according to Millward Brown? This number was arrived at by using the following formula TrustR is calculated by looking at consumer responses to the questions “how trustworthy is this brand?” and “would you recommend this brand?” The scores are indexed and combined to reach a TrustR score. The average score is 100, and anything over 105 is considered “good.” Now, as you can see I have highlighted what I will call the “Toyota factor”. This data was collected before the recall shenanigans of Toyota ( who apparently saved some nice coin by holding off any admission of issues ) so this says two things. 1) Toyota was definitely a trusted brand before the recall and 2) It’s a safe bet that v2 of this study will be out in short order to see just what Toyota did to their TrustR (sounds painful doesn’t it?). So what is your opinion of Toyota now that the full story is coming to bear? Would you expect their position in this chart to change after the recall incident? What have they done to the trust in their brand? Will people trust them more (which I have heard from some folks) or will there be suspicion because of the news of their history of delay tactics with regard to safety issues? What will their TrustR score be now?

Originally posted here:
In Amazon We Trust While Toyota Is A TBD