Session Blog Reviews

Posts Tagged ‘online’

During PubCon South’s Online Reputation Monitoring & Management panel, I was asked to talk about a topic near and dear to my heart: social media monitoring! I resisted the urge to basically tell everyone to head to Trackur for their free account–after all, I had 15 minutes to pad out–and instead shared the free tools I think get the job done. I won’t spoil the surprise by revealing the free social media monitoring tools I discuss in my presentation–you’ll just have to flip through the slides below. 5 Free Social Media Monitoring Tools You Need View more presentations from Andy Beal .

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The Only 5 Free Social Media Monitoring Tools You’ll Need

Social media is expanding the power of word of mouth marketing. But as always, WOM is hard to measure. Forrester is attempting to rectify that with their latest measure, Peer Influence Analysis . In keeping with traditional WOMM thought, Forrester says that Mass Influencers, who make up just 16 percent of all online Americans, are responsible for 80 percent of the brand impressions in online social settings. But the big winner is Facebook: Of all the social influence impressions, Forrester found that 256B were on social networks, and another 1.64B were on other forms of social media (including blogs). Forrester divides the Mass Influencers into two groups: Mass Connectors and Mass Mavens (3.7% of the online population falls into both categories). Mass Connectors have a lot of online friends—537 total across all networks, Forrester reports. Mass Mavens are people with a high level of expertise in their field. While Mass Mavens are driven to collect and share facts and opinions, Mass Connectors are driven to know others. Naturally, both frequently post about products and services. As always, Influencers are the Holy Grail of WOMM. Unfortunately, Forrester doesn’t offer a whole lot of advice on finding those influencers. However, once you find them, Forrester says, don’t just use the same campaigns you’d use with the rest of your social media efforts, or with your “social broadcasters”: Social Broadcasters are the “famous” individuals in your market, like Robert Scoble or Michael Arrington for consumer electronics. While they can achieve a great number of impressions, they cannot equal the power of unleashing thousands and millions of Mass Influencers. You need separate programs for Social Broadcasters and Mass Influencers. What do you think? How do you find influencers? Are they still as influential as this study indicates?

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80% of Online Influence Comes from 16% of Users (But Facebook’s the Big Winner)

What's Wrong With Social Media Marketing ? ClickZ News Social media marketing is all the rage and every marketer feels that they must have a social media marketing campaign ... New Media Plus Announces Launch of Social Media Marketing Blog IT News Online (blog) all 2 news articles

New Media Plus Announces Launch of Social Media Marketing Blog IT News Online (blog) In addition to Social Media Marketing and Strategy and Social Networks and Platforms, the blog covers the following categories: Online Advertising, ...

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New Media Plus Announces Launch of Social Media Marketing Blog - IT News Online (blog)

In a move that went somewhat under the radar a month ago, Ning’s co-founder and CEO Gina Bianchini was replaced by COO Jason Rosenthal. This signaled the end of the of a few things: at the time, Bianchini’s long time influence on the platform. Then yesterday, the end of Ning’s free offering and the end of many jobs at Ning. TechCrunch reports One month after long-time Ning CEO Gina Bianchini was replaced by COO Jason Rosenthal , the company is making some major changes: It has just announced that it is killing off its free product, forcing existing free networks to either make the change to premium accounts or migrate their networks elsewhere. Rosenthal has also just announced that the company has cut nearly 70 people — over 40% of its staff. I have started my own Ning network on the free side so this news is not the best. I was getting ready to pay to have the ads removed from the network but not quite yet. I already pay to have my own domain used for the community. My concern is what will the fees be moving forward? Also, no one ever likes to get used to a certain way of doing things then have the rug yanked out from underneath them in one fell swoop. So until the fees are made known and a decision needs to be made there isn’t much to do. The company has said through its Creators network that the changes will be known in the next two weeks. To get the full scope of what Ning is doing here is the e-mail that was sent to the staff. On a side note, I wonder if these e-mails are written as more of a press release than an actual sentiment since it seems that they will not stay inside the corporate fence for very long. Here’s Ning’s version of the “Things Are Gonna Change But It’s Gonna Be Good” e-mail from CEO Jason Rosenthal. Team, When I became CEO 30 days ago, I told you I would take a hard look at our business. This process has brought real clarity to what’s working, what’s not, and what we need to do now to make Ning a big success. My main conclusion is that we need to double down on our premium services business. Our Premium Ning Networks like Friends or Enemies, Linkin Park, Shred or Die, Pickens Plan, and tens of thousands of others both drive 75% of our monthly US traffic, and those Network Creators need and will pay for many more services and features from us. So, we are going to change our strategy to devote 100% of our resources to building the winning product to capture this big opportunity. We will phase out our free service. Existing free networks will have the opportunity to either convert to paying for premium services, or transition off of Ning. We will judge ourselves by our ability to enable and power Premium Ning Networks at huge scale. And all of our product development capability will be devoted to making paying Network Creators extremely happy. As a consequence of this change, I have also made the very tough decision to reduce the size of our team from 167 people to 98 people. As hard as this is to do, I am confident that this is the right decision for our company, our business, and our customers. Marc and I will work diligently with everyone affected by this to help them find great opportunities at other companies. I’ve never seen a more talented and devoted team, and it has been my privilege to get to know and work with each and every one of you over the last 18 months. We’ll use today to say goodbye to our friends and teammates who will be leaving the company. Tomorrow, I will take you through, in detail, our plans for the next three months and our new focus. Thanks, Jason Rosenthal So it’s probably not a good day to be one of the Ning little guys that is not really driving much traffic is it? It’s a bad day to have a good idea that can bring specific groups together and enjoy many of the functions that small groups couldn’t have in the past. The days of free are looking like the days of the past for many things in the online space. Your take on this move?

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Ning Free Rides Coming to an End