Session Blog Reviews

Posts Tagged ‘monetization’

While you were either a) drooling over your new iPad, or b) wishing those that had a new iPad would shut-up already, Google went out and bought a company you’ve never heard of. What’s pretty cool about Episodic’s announcement of their acquisition is that they admit you’ve probably never heard of them. I’ve seen many acquisition announcements that had me scratching my head and saying out loud, “who are these guys?” Episodic answers that exact question for us: What is Episodic? Episodic is a comprehensive platform for broadcasting live and on-demand video to the web or any web-enabled device. The platform lets publishers and marketers host, stream, measure and monetize video content. Content creators, marketers and enterprise customers use Episodic to deliver video to the Web and mobile devices. Oh, I see. Of course, I can distill that entire answer down to just two words. See if you notice the difference: …monetize video… Subtle huh? But, that’s exactly the reason that Episodic was so attractive to Google. Sure, the live, on-demand, web-enabled, video streaming is nice, but I suspect it was the fact that advertising was baked into the service that attracted Google. I’d embed one of Episodic’s cool videos and show you how their monetization platform works, but sadly, embedding is apparently something Episodic is not good at.

Originally posted here:
Google Acquires a Video Company You’ve Never Heard Of!

Remember when Twitter caused a stir among the development community , when it suggested you may never want to use a third-party app again? Well, co-founder went CNBC and appeared to reveal just a little information about Twitter’s monetization model. When asked if Twitter was receiving a cut of the ads shown by third-party Twitter apps, Biz said “no” then went on to say: We’re going to roll out something we think appropriate not just for Twitter users but also for the ecosystem when we develop this monetization platform, it’s not going to be just for us, it’s going to extend to all these apps that are out there that everyone is using. Now, Silicon Alley Insider took this to mean that Twitter would create a model devoid of those annoying ads that are inserted into your tweet stream, but I’m not so sure. First, I don’t see anything in that statement that suggests these ads are going to go away anytime soon. In fact, I can’t think of anything Twitter can do except insert ads into the stream. OK, so maybe not in the same format we currently see on desktop and mobile apps, but similar. Twitter needs a way to make money and web users have shown time-and-time again that they simply don’t like to pay for stuff. That really only leaves ads as an option. They may be more creative ads than we see now, but I suspect we’ll still see advertising as part of Twitter’s new business model. I guess we will have to wait until the end of the month–which is when Biz says all will be revealed!

Link:
Twitter’s New “Monetization Platform” Coming “Later this Month”