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Posts Tagged ‘introduction’

Facebook has announced that it is giving people a chance to tell their friends even more about what they like. With the introduction of a “Like” button that will appear on partner sites, Facebook users can easily share content that they find “valuable” with their Facebook friends. So we are now left to wonder if the new feature for Facebook will be a winner or like, a loser. The Wall Street Journal reports from the f8 Facebook developer conference A centerpiece of the changes involves a simple button, offered to other Web sites, that says “Like.” For free, other Web sites can install a Facebook “Like” button that users can click on to signal their interest in a piece of content, such as a band or an article. The user’s approval then shows up on his or her Facebook page, with a link back to the site. The idea is that other Web sites will drive traffic back to Facebook.com, and in turn receive traffic from Facebook. Other sites can also offer personalized modules, telling individual users what their Facebook friends have done on the site, such as review a restaurant. The new “Like” buttons transmit data about user activity back to Facebook. If they like a band, for example, a link to the band could appear in their interests. Since advertisers can already target ads to users’ interests, the new buttons could give advertisers more data to target ads to, but Facebook said it isn’t currently launching any new ad-targeting products in conjunction with the service. While the button itself is a big deal it will also be a big deal how Facebook and its partners address any privacy concerns. There are three instant personalization partners Docs, Yelp and Pandora. According to the Help Center these sites are required to show a Facebook box at the top of their site so you can get out of the instant part of personalization. I tried it on all three and the box did not appear on Pandora. Here’s Facebook’s version of notification of the new service to its users. From the leaders of Facebook comes this take on the privacy issues. In a news conference after his keynote address, Mr. Zuckerberg and other executives stressed that the new services would not loosen its privacy policies. They said that Facebook won’t share any individual user data with Web sites that implement the “Like” button, but may share aggregate data like how many people “Liked” an item. Whether Facebook would share that data with a user’s Facebook friends would depend on the user’s privacy settings. As with anything related to Facebook and privacy it will take a little while for people to look for the “likeholes” (that’s a Like button privacy loophole). Considering Facebook’s privacy track record you have to go in expecting that they will try to get over on their users regarding privacy concerns that could block revenue opportunities and backpedal if they need to. Maybe I’m wrong but if history is any indicator I’d be, like, surprised if there weren’t some privacy concerns raised. So do you like the idea? Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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Will Users Like the New Facebook Like Button?

With the introduction of the iPad to the marketplace on April 3rd there has been some strong activity from advertisers looking to get a spot on many publishers’ iPad apps. This kind of activity is a testament to the power of Apple and its ability to create a stir with its new products. The New York Times Reports : Getting ready for the April 3 iPad introduction, FedEx has bought advertising space on the iPad applications from Reuters, The Wall Street Journal and Newsweek. Chase Sapphire, a credit card for the high-end market, has bought out The New York Times’s iPad advertising units for 60 days after the introduction. These are strong indicators of interest early on but there are a few factors that may be attributing to the initial interest in ads. Not the least of which is that many savvy advertisers are seeing that while they are spending ad dollars on a pre-market product with a small advertising audience (about 200,000 pre-orders for the iPad at the moment), they could be getting a bigger bang for their buck. How? Their ad money will get them a seat on the “Apple Express” which will be the media hype and buzz about the product itself. Imagine the number of screenshots of various apps that will be used in blog posts etc to show the iPad to the world. The reach of that iPad app ad suddenly gets much bigger at least in the early stages. Big names in advertising are lining up for the start and it will likely make many stand up and take notice. Advertisers including Unilever, Toyota Motor, Korean Air and Fidelity have booked space on Time’s iPad application. In a draft press release, The Journal said a subscription to its app would cost $17.99 a month, and the first advertisers included Capital One, Buick, Oracle, iShares and FedEx. Of course this is a completely new venue for advertisers and many questions remain including just how will these ads look on the iPad. Also, since Flash is an Apple no-no many advertisers will need to re-jigger existing ads to fit the new platform. So will this initial buzz be long lasting? That is impossible to predict. Questions about pricing for the ads regarding whether they should be flat rate or per impression charge are things that will be hammered out over time. Some publishers are looking for higher rates than their print offerings. There are questions about success metrics for iPad ads. Honestly, they are all perfectly normal and valid business questions that are going to need time to see just what a good answer looks like. Maybe it was best said by Mark Ford, president of the Time Inc. News Group, which includes Time and Sports Illustrated Mr. Ford said that while advertiser interest had been intense, “we’re all learning.” “It’s a moving target,” he said. Hmmm. Taking time to learn and see just what will happen versus getting all antsy about what might happen. Mr. Ford, please stop making sense. On that very fair, reasonable and logical note I will wish you a fine weekend. Take care.

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iPad Advertisers Ready to Go