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Posts Tagged ‘Internet Marketing’

It struck me the other day that I worry about other people’s marketing efforts way more than my own! In fact, I don’t worry about my marketing efforts at all. Because I don’t do marketing for myself. That’s right I don’t do any marketing for my business. A few of my SEO colleagues like to tease me about how badly my site is optimized. I have never bought a paid ad for my business. I do not offer any type of affiliate promotions. But despite my own marketing inaction I am always busy with work. Seriously, I usually have 2 or 3 clients waiting in line for me to get to their projects, and most of them are willing to pay top dollar. So how have I been able to grow a solid service with zero marketing efforts? Friends. No not that cheesy 90s sitcom. I am talking about real friends in the industry I work in. Almost 100% of my clients come to me from referrals from friends or other clients! I guess you could say that my only marketing strategy is relationship building. I love relationship building! Not only is relationship building an amazing way to build and expand your business its also extremely fun! Seriously can you think of any better way to make money than hanging out with amazing people? How to build a strong referral network through relationship building: Make friends with as many folks as possible in your market. Out of these new friends identify the ones that you get along with most and are well connected to others. Cultivate these relationships by being a friend, supporting these folks when needed and engaging them authentically. After you have won their trust make sure they know what you “do” and engage them with “work talk”. Sit back and wait. Soon you should start to receive referrals. Here’s when it’s crunch time. You have to deliver solid products and services on these referrals. If you fail to deliver on referral projects your whole network will suffer. Because instead of being the “cool guy or gal” that someone just met at the last conference, you turn into “the guy or gal that can’t deliver”. And then all your relationship building efforts are ruined! How to get started? Well you can start using social media sites like twitter or facebook to start meeting amazing, well-connected people. But if you want to take those relationships to the next level you need to take it offline and meet them face to face. One of the best ways to meet folks face to face is to go to industry conferences and trade shows. About a year ago I went to an amazing conference called Internet Marketing Spring Break. While there I met some of the most influential folks in the world of internet marketing. I also got to hang out with folks that I had gotten to know on twitter. After making these connections and building a relationship and trust with them I started receiving referrals left and right. This year the same conference has a new name but promises to be just as amazing! One reason that I love this conference so much is that it has a limited capacity, only 100 attendees. Whether you are able to attend or not, remember relationship building is the key to building a strong referral network! So get out there and meet some new people, cultivate the relationships you already have and start growing your business with referrals today!

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Cup of Joe: Marketing Is For People With No Friends

Internet marketing consultants create new website and social media marketing ... Online PR News (press release) Single Throw Social Media Consultants worked to create and establish an online presence for the luxury car dealer on social networking sites like Twitter, ...

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Internet marketing consultants create new website and social media marketing ... - Online PR News (press release)

Internet Marketing News Internet Marketing India Affordable Seo Outsoucing India BigNews.biz (press release) It provides a wide range of internet marketing services including search engine marketing, search engine optimization, social media marketing , pay per click ... JumarMarketing Selected to Develop Search Engine Optimization and Marketing ... PR Newswire (press release) Getting the most out of the Internet through effective search engine marketing NewsMaker (press release) Greg Jarboe of SEO-PR discusses youtube and Video Marketing at SES London 2009 Uptrend SEO Company (blog) Online PR News (press release)

Internet Marketing News JumarMarketing Selected to Develop Search Engine Optimization and Marketing ... PR Newswire (press release) JumarMarketing, LLC is full service boutique marketing agency specializing in marketing strategies, branding, web design, web development, social media ... Getting the most out of the Internet through effective search engine marketing NewsMaker (press release) Greg Jarboe of SEO-PR discusses youtube and Video Marketing at SES London 2009 Uptrend SEO Company (blog) Search Engine Optimization Tips and Techniques: Google Caffeine Updates Online PR News (press release) Search Engine Land (blog)

I do a lot of different things in the Internet marketing industry. But I think what I do the most, and quite possibly the best, is product development. I write code, I manage designers, and I promote products. All of these things have to do with product development. Over the years I’ve come to believe that every product developer must make a decision when developing a new product. They must decide whether they are building their product to make money or to solve a problem. Sure you can make money by solving problems but you can also solve problems without making a dime and make tons of cash without solving problems. Are you still following me? We’ve all heard the saying that “necessity is the mother of innovation”. This is true. Most of the popular web applications and software tools are products of pragmatic development. They exist to solve a problem to fill a void in an empty market. WordPress is an excellent example of this. As some of you might know, Matt Mullenweg, WordPress’s founder, developed the popular blogging software because he needed a system that met his needs. As a result we now have the most popular and powerful blogging software in the world. Throughout history we’ve seen numerous stories of popular products invented as a result of pragmatic development. If you can create good solutions or products, you have the potential to create large amounts of wealth. However many solution-based products are not monetized and do not draw residual income. While solution based products have the potential to create wealth, some product developers find success by creating simple products and using polished marketing to make a profit. An excellent example of this would be the iPod. When the iPod first appeared on the market portable music players already existed. MP3 players and mini-disc players were popular among geeks and tech savvy music lovers. The iPod does not solve any problems. Fundamentally there is nothing innovative or transformative about the iPod that propelled it as the market dominator. Instead Apple used an extremely polished and sophisticated marketing campaign to establish the iPod as a mainstream media device. So now you might be wondering which approach is right for me? Should I develop solutions based products or should I develop simple products with aggressive marketing tactics? I think the answer to these questions depends on many things. First I think every entrepreneur should clearly define their goals before developing a new product. If your intention is to create a stable revenue stream quickly then aiming for simple products with aggressive marketing tactics might be your best bet. However, if your goal is to build a solution based product, that grows over time and becomes not only a market dominator but also the standard in your industry, then solution based products is the way to go. So I know what some of you might be thinking. Can’t I do both? Is there a middle ground? Yes you can! I often tell my clients that they should work to develop a simple product and push to market as soon as possible. This can help them start to build a revenue stream that will help finance further development of their simple product and soon their simple product will solve people’s problems and become the next WordPress of its industry. So the next time you’re developing a product, ask yourself do I want to solve problem or create a revenue stream? Either way understanding the difference can help you plan and prepare your development and marketing strategies. Ok so enough about making money. My good friend Angela shaved her head to raise awareness and money to fight cancer! If you enjoyed this week’s Cup of Joe, please donate to help Angela reach her goal! Because let’s face it, even the most successful marketers and entrepreneurs on the internet aren’t worth much if they can’t give back every now and then!

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Cup of Joe: Are You Profitable? Or Pragmatic?