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Gawker: Comment Caste System = More Comments

cgseo — Wed, 14 Apr 2010 16:57:47 +0000

Last summer, Gawker announced a new comment system for all their sites. The change meant that comments wouldn’t be displayed solely based on ratings or timing—instead, they would be ranked according to the popularity/usefulness/awesomeness of the commenter. Particularly popular/useful/awesome commenters would even get the power to promote comments by lesser beings to the higher tier. Unapproved commenters could get their comments displayed on a case-by-case basis. Sounds like a recipe for rebellion, doesn’t it? You’d think people would be less interested in contributing to a site that apparently no longer wanted their comments—especially since they also abandoned the existing system of giving commenters with more followers more clout. But not the case for Gawker: since they implemented tiered commenting, after an initial decline, comment participation has skyrocketed . Of course, Gawker also made some other changes. They enabled users to edit their commetns for 15 minutes after posting and changed the display to reverse chronological order (on par with Twitter and Facebook, they said) other than in replies. Some also say that Gawker’s announcement that not all commenters with more followers would remain as retain their privileged starred status was quickly reversed. But still, the environment doesn’t exactly seem as friendly to comments. So why the growth? Says eConsultancy : Gawker shifted the incentive structure with tiered commenting. By placing new comments on top of old comments and letting the best comments (at least according to the sites’ editors) float to the top, Gawker encouraged commenters to do better work for them. And these numbers show it worked. What do you think? Would tiered comments work on other sites? Or are Gawker properties a one-off?

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Gawker: Comment Caste System = More Comments

Coca-Cola Dives into New Social Media Campaign During Earth Month – MarketWatch (press release)

cgseo — Wed, 14 Apr 2010 12:16:38 +0000

Coca-Cola Dives into New Social Media Campaign During Earth Month MarketWatch (press release) Through this social media effort, we can further increase awareness of the urgent need to clean up the environment, raise funds to support our efforts and … and more

Coming Soon to a Mountain View Near You: Googletopia

cgseo — Fri, 19 Feb 2010 19:31:14 +0000

It sounds like a cross between Tomorrowland and a college dorm: Google wants on- (or near-) campus housing for their employees . Yes, the free on-campus laundry, free on-campus eateries, on-campus childcare (I’m just assuming that’s not free, but you never know) and free on-campus exercise facilities (making them 75% more free than where I went to college, but anyway) are just not enough to keep their employees at the Googleplex enough hours of the day. I don’t think the housing will be free, but you never know. This doesn’t necessarily mean Google has any plans to get into real estate development . Remember their wireless spectrum bluff ? Google may be appealing to make the change, hoping if you “rezone it, they will come.” It’s not a terrible theory—potential builders would have a built-in set of potential renters/buyers for the residential properties, which would make office retail space desirable there, too. So Google probably isn’t trying to take over every aspect of their employees’ lives (despite what it seems like with the on-campus oil changes, doctors, masseuses and dry cleaning drop off—which are not free, I assume). In fact, it started as the exact opposite—housing and services convenient to the Googleplex are virtually nonexistent. No, they’re not just coddling their employees so they can attract those recent college grads who’ve had Mom do their laundry for the last 20+ years . In fact, Google may be trying to save money with this move: some employees live so far away (and the Googleplex doesn’t have a lot of public transit access) that Google provides luxury buses with Wi-Fi for employees commuting from San Francisco. So what’s a multi-billion dollar corporation to do? Well, first, they start off with the proper legal channels. Last week, they wrote a letter to Mountain View, preparing to ask for zoning changes to allow housing in the nearby area. Naturally, they’re also being careful to plan sustainable development: Our goals for Google’s HQ are to provide a future redevelopment that is nurturing and regenerative to the environment provide a vibrant community and worklife balance [I'm not sure whether to laugh or cry there] for all and efficiently manage transportation and pedestrian access needs. This must include mixed uses office retail and residential along with the kind of land use development described in the Final Report by the Mountain View Environmental Sustainability Task Force. So their plans aren’t just to build apartment buildings—they want strip malls, too. Ah, yes, then life will be complete . The current zoning is for commercial use only. The city is preparing to discuss zoning changes, but don’t expect to move into your Google-themed housing too soon. TechCrunch also has the full memo from the Mountain View City Planner to the City Council, preparing to discuss the zoning changes: What do you think? Will Google get its real estate dreams? Will they be building, or will they step back and let others do the heavy lifting? Photo by Joe Penniston Join the Marketing Pilgrim Facebook Community

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Coming Soon to a Mountain View Near You: Googletopia

Reusable Shopping Bags Can Change Our World

cgseo — Thu, 15 Oct 2009 19:02:43 +0000

The next time you go shopping for groceries, think about how much waste you could be creating with the bags that you are using. You might only be using three or four bags during your trip, but imagine how many bags you have used throughout the year. Imagine how many you have used in the past five years. The number can be staggering. Reusable shopping bags can reduce this number, helping you do your part to help the earth.

Eco friendly shopping bags are made of durable materials that can withstand the wear and tear of grocery items. These bags are strong enough to carry milk and juice with ease, while are spacious enough for larger items, like meat or freezer foods. The bags often have handles that can carry and manage a lot of the grocery load, making trips easier for you.

Reusable shopping bags are recognized as a great way to save resources of stores. Grocery stores notice this and are willing to provide shoppers with an incentive if you bring in your own bags. You can receive a discount of up to five to ten cents per bag you bring in. These savings can really add up as your peace of mind increases knowing that you are doing your part for our earth.