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Posts Tagged ‘developers’

USA Today Twitter Makes a Move to Marketing Small Business Computing For the past couple years, as Twitter has edged closer to the mainstream and seen its user tally skyrocket, the social media company has ... Twitter Finally Launches Advertising Program New York Magazine Twitter: First Ad Platform and Developers Conference Online Social Media (blog) Twitter unveils adverts in bid for profit Channel 4 News C21Media

Apple is hosting an iPhone developer event Thursday, where they’ll most likely talk about adapting to the iPad—and a new mobile advertising platform . While I’m sure the developers and Apple are pretty excited at the prospect of more money, it’s Google that might be cheering the loudest. Once upon a time, the two companies were friendly, but especially since Google has entered the mobile phone market, the two have become rivals—and that’s exactly why Google will be excited to see a new ad platform from Apple. After Google announced its acquisition of in-app ad platform AdMob in November, they’ve faced scrutiny from consumer groups and the FTC , especially since there appear to be few rivals for Google has been applauding Apple’s recent advertising moves, from Apple’s acquisition of Quattro Wireless in-app ad platform in January . Quattro is likely part of the pending ad announcement. Google lauded the deal on their public policy blog . But they’re not just genuinely good-hearted. Their true motivations are obvious from that January post: When we announced our planned acquisition of AdMob in November, we noted that the mobile advertising space is highly competitive — with more than a dozen mobile ad networks.

Human-powered search engine ChaCha has hung on (let’s face it) longer than anyone thought possible. Although it abandoned guided web-based search almost two years ago, ChaCha is still thriving in the mobile Q&A market. Back in December, they raised $7M in funding —and it looks like the ultimate result of that cash was an API and a Facebook app . Yep— ChaCha’s getting into social search . The Facebook app takes questions users post to friends and connections and broadcasts them to ChaCha. The app checks the database of pre-loaded answers to see if they’ve already covered that topic. Definitely not an app I’m interested in. I’ve joked with friends in Gmail chat that Google should just popup with the answer to any of our factual questions right in our chat window. But really, we definitely wouldn’t appreciate the intrusion (even if we were just going to google that same question in a minute anyway—although TechCrunch doesn’t clarify whether ChaCha actually supplies the answer or just suggests that it might already know the answer). Most of the questions I pose my social network are going to be opinion-based, rather than factual—so ChaCha’s can’t to help there. However, ChaCha has also turned this into a kind of game—the more participating questions you answer, the more points you get. They’ve also added a number of social features, including the option to have an “Ask ChaCha” box on your profile, share questions and their answers on selected friends’ walls and more. Meanwhile, ChaCha has also developed an API to allow other developers to interface with their Q&A database. They’re also the #1 SMS search service, according to Nielsen Mobile, answering more than a million SMS questions a day. What do you think? Should ChaCha even count as a “search engine” since they’re serving up solely structured data? Do you use ChaCha, and will you use their new apps and APIs? Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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Human-powered Search Gets More Humans: ChaCha Hooks up with Facebook