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Posts Tagged ‘advertising’

Globe and Mail Teams turn to social media to build buzz News & Observer asked Hussey, who oversees social media marketing for Goodwill Industries of the Southern Piedmont. "I love the idea of rewarding the people who've been ... 5 Tips for Quick Social Media Success Entrepreneur Twitter vs. Facebook: Social Media Marketing Mobile Strategy Study Online PR News (press release) Search Marketers Poised To Dominate Exploding Growth Of Social Media Advertising MediaPost Publications Simply Business knowledge

Globe and Mail Is it possible to over-invest in social media ? iMedia Connection Doing so effectively might mean using duplicate tracking for initiatives such as search engine marketing , media buying, and affiliate marketing . ... Twitter vs. Facebook: Social Media Marketing Mobile Strategy Study Online PR News (press release) Social Moves Into Search Marketing's Space Mediapost.com Search Marketers Poised To Dominate Exploding Growth Of Social Media Advertising MediaPost Publications Simply Business knowledge

USA Today Twitter Makes a Move to Marketing Small Business Computing For the past couple years, as Twitter has edged closer to the mainstream and seen its user tally skyrocket, the social media company has ... Twitter Finally Launches Advertising Program New York Magazine Twitter: First Ad Platform and Developers Conference Online Social Media (blog) Twitter unveils adverts in bid for profit Channel 4 News C21Media

So it appears that local marketing is the new black of sorts when it comes to the Internet. Location based services, concentration on the SMB and now attention being given to large national advertisers whose lifeblood is local markets all over the map is bringing local marketing to the forefront of the Internet marketing mix. The folks over at Mobile Marketing Watch now tell us just how much Google knows about local search and it’s easy to see why this is such a hot topic. Speaking at a Mobile Marketing & Advertising event in Las Vegas to coincide with CTIA Wireless 2010, Diana Pouliot – director of mobile advertising at Google – revealed that one-third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment. That’s the kind of number that you look at and can think it’s either too high or too low at the same time. In other words, it’s important. Why? Because we are literally on the cusp of what the mobile Internet could be in the near future. Since there is not a lot of data to draw from the mobile industry will live and die by the sheer volume of users initially just like the commercial Internet did at the beginning. With 1/3 of the people using search on the mobile web to answer a local need it is an indication that the hype around mobile may actually have some truth to it this time. Google’s Mobile Ad Group’s product manager Paul Feng backed up Pouliot’s numbers with an idea of just how Google is going to try to capitalize on this growing trend. Building on the changing ad formats foreshadowed by Google in recent months, Feng suggested further tweaking of those formats in the near future – changes that may even involve new forms of user interaction, including navigation. According to Mr. Feng: “We think of location as a hugely important signal.” So now know that Yahoo is moving into the local display area with some intensity and Google is gearing up to continue its quest for non-evil world domination through the local / mobile channel, our question is: What are you doing about this for your business or brand? Do you think this is really the time for local to take off or have you grown so skeptical over the years as you have seen several ‘breakthough moments’ for mobile come and go? Let’s hear your thoughts and please tell us if you are letting us know while you are on the go yourself.

Read more:
Google Finds 1 Out of 3 Mobile Searches Have Local Spin

When people start traditional brick and mortar businesses, one of the most important things for them to plan for is advertising. Maybe they’ll take out a newspaper ad, or maybe they’ll pay to be included in an online directory. No matter what, they have to find a way to get their name and mission in front of interested customers. The same thing happens with web based businesses, and typically they use banner advertising to create awareness about their products or services.

If you’re looking for a way to instantly get your website in front of millions of people who will be interested in clicking on your links and potentially making purchases on your site, you’ve got to consider banner advertising as part of your marketing campaign. This is one of the most time tested tactics for driving traffic to a website.

In case you’ve never heard of banner advertising before, you should know that they are image based advertisements that are typically displayed at the top of popular web pages. Any time you visit the website of a major news provider, you’re likely to see a banner ad for one of their sponsors at the top of the page.

One thing that is important to know about banner advertising services is that they are a great way to generate awareness of your business or site name, as well as your visual branding elements, like logo, slogan or catch phrase. The more places that your banner ad is displayed on the internet, the more awareness you will generate.

If you’re interested in using banner advertisingon your site, but unsure about how to get started with getting your ads placed on the sites that will generate the most traffic to your pages, you should think about using a professional banner placement service.

Many website owners find that it is a good idea to use a professional banner advertising service for the first few rounds of their marketing campaigns. This is because advertising services usually provide both the graphic and networking services that make banner ads so successful in the first place.

When you are choosing banner advertising services, keep in mind that there are two different types of services that you can purchase. Some marketing firms offer pay per impression services and others offer pay per click services. Talk with an experienced marketing professional to find out which one will be right for your site.

Online advertising can be confusing and overwhelming. Make sure you’re getting the visibility that you deserve by clicking here.