Session Blog Reviews

Now Available in Real Time: Spam!

cgseo — Mon, 15 Mar 2010 19:39:13 +0000

Yep, now you can have spam delivered in real time to your search results on Google or Twitter. This is just why we all clapped for joy when Bing and Google hooked up with Twitter for real time results, isn’t it? Oh, no? Hm. I guess we’re not the only ones. Search Engine Roundtable noted a Webmaster World forum thread complaining about the spam in real time search results. In the SER poll, 78% (as of the time of this screenshot) felt the real time results in Google are either somewhat or very spammy: However, this may just be their perceptions: it may be less that the results themselves are spam and more than they’re merely unwanted, and therefore we consider them spam (like commercial emails that we really did sign up for but really don’t want to get anymore—except we didn’t get the choice to sign up for this addition to the SERPs). Twitter, meanwhile, is doing what it can about spam on its site. The “trust and safety” unit at the company now employs 22 people, making it the largest division at the company. But it’s not just the blatant tag spam and mock-celebrity accounts they’re looking at. According to Ad Age: The dirty secret of Twitter’s war on spam? A significant amount of it emanates from clumsy marketers that just don’t know any better. So what do they flag as spam? They have automatic filters to catch accounts that follow a large number of Tweeple, unfollow them all, and then add more followers. (Follower spam.) They also have recently set up technology to filter links and check for phishing attempts. The team also handles hacking attacks and copyright/brand claims. But even legit accounts can devolve into spammy practices, like keyword-based autoreplies. The rule of thumb? “[E]ngage the people you are trying to sell stuff to. If you are creating a dialogue with people and not just touting things because you want to make a buck, you are going to have a network of people that value your input,” says the trust & safety unit director Del Harvey. She says they’re constantly working on algorithmic improvements to catch more spammers and reduce false positives—sound familiar? What do you think? Is Twitter doing enough to reduce spam—including the spam that filters into Google search results? Do you think Google’s real time results are spammy—or just unwanted?

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Now Available in Real Time: Spam!

MediaFunnel Consolidates Social Media Marketing Activities – CMSWire

cgseo — Mon, 15 Mar 2010 18:23:08 +0000

Dynamic Business MediaFunnel Consolidates Social Media Marketing Activities CMSWire “ Social media marketing has gone mainstream,” said Andreas Wilkens, MediaFunnel Co-Founder. “What's important are conversations, real-time engagement and … Facebook vs Twitter: Social Media Marketing Strategy Results Analysis Online PR News (press release) Marketers make most of social media for NCAA promotions USA Today Put the proper spin on Web marketing South Bend Tribune Jazzou (blog)

Mashable’s Weekly Guide to Social Media & Web Events – Mashable (blog)

cgseo — Mon, 15 Mar 2010 17:22:18 +0000

Mashable's Weekly Guide to Social Media & Web Events Mashable (blog) May 17-19, 2010, Charlotte, NC: Search Exchange is a 3-day action packed internet marketing conference offering insights into social media marketing , … Business Partnership to present ” Social Media for Businesses” forum myCentralJersy.com all 2 news articles

Peachtree SEO Announces Pre-Launch – BigNews.biz (press release)

cgseo — Mon, 15 Mar 2010 16:19:56 +0000

Peachtree SEO Announces Pre-Launch BigNews.biz (press release) March 15th, 2010 – Peachtree City based search engine optimization and social media marketing firm Peachtree SEO announces the pre-launch of their company. … and more

Awareness Asks: Are You Ready to Get Serious About Social Media Marketing? – Marketwire (press release)

cgseo — Mon, 15 Mar 2010 14:29:51 +0000

Awareness Asks: Are You Ready to Get Serious About Social Media Marketing ? Marketwire (press release) Once positioning community as the center of a brands social media presence, it is clear after speaking with customers and influencers that it should be … Brands getting very serious about social media marketing PR-inside.com (press release) all 3 news articles

Stalemate Between Google & China Now Just Getting Stale

cgseo — Mon, 15 Mar 2010 13:32:21 +0000

Not since the year-long courtship between Yahoo and Microsoft have I wanted two sides to just DO IT ALREADY! What am I talking about? China and Google. For the love of my RSS stream, either pull out or make-up–this is getting old! The latest? Google is “99.9 percent” likely to shut down its Chinese search engine–and try to serve China from outside of the country. The signs that Google was on the brink of closing Google.cn, its local search service in China, came two months after it promised to stop bowing to censorship there. But while a decision could be made very soon, the company is likely to take some time to follow through with the plan as it seeks an orderly closure and takes steps to protect local employees from retaliation by the authorities, the person familiar with its position said. Meanwhile, the Chinese government is sending a message that it will in no way yield to the censorship demands of Google. In fact, it’s busy telling Google’s Chinese partners that they should start preparing for Googlegeddon –aka, life without Google. Google has a widespread network of Chinese partners that have set up their Web sites to link to Google’s Chinese-language search engine. The government’s warning was a reminder to operators that they are responsible for any content on their sites, even if it is provided by a third party like Google. Those companies could switch to services that are more accommodating to the government, like Baidu, the search engine that holds the dominant share inside China. I’ve used the analogy the unstoppable force against the immovable object before, but this battle takes it to a whole new level. Unfortunately, Google’s fighting this fight on its back foot. I don’t see China opening up a can of censorship worms, simply to accommodate an American search engine. Do you?

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Stalemate Between Google & China Now Just Getting Stale

Google Confirms: 301 Redirects Result in PageRank Loss!

cgseo — Mon, 15 Mar 2010 13:11:46 +0000

I don’t often jump into the world of SEO advice–there are plenty of excellent blogs that do that–but when Google’s Matt Cutts confirms that 301 redirects do, in fact, lose PageRank , well, that’s worth sharing. Eric Enge gets the scoop –boy, is he gonna get a lot of backlinks from this–getting Matt Cutts to confirm something that I have suspected and cautioned clients for many years: 301′ing from an old domain to another, does result in PageRank decay. Here’s the quote: I can certainly see how there could be some loss of PageRank. I am not 100 percent sure whether the crawling and indexing team has implemented that sort of natural PageRank decay, so I will have to go and check on that specific case. (Note: in a follow on email, Matt confirmed that this is in fact the case. There is some loss of PR through a 301). So now you know. But, don’t stop there, read the rest of the interview, you may just learn some other propaganda SEO tips. ( via )

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Google Confirms: 301 Redirects Result in PageRank Loss!

Website Advertising – Spread Your Message

BlogPostman — Mon, 15 Mar 2010 13:07:32 +0000

Coming up with a good idea and a good product is only the beginning of having a successful online business. Not only do you have to come up with something that your target audience is likely to need and purchase, you also have to come up with a way to make sure they see it and realize that they need to buy it. That’s why website advertising is so important to the success of your business.

Many people are excited by the opportunities that are provided by the open design of the internet. Literally anyone with a little startup capital and a lot of determination can turn their ideas into a money making business. But without a quality website advertising campaign, all of this hard work will be for nothing.

Just because you are running a small or brand new business with a tiny website advertising budget doesn’t mean that you can’t make use of some time-tested techniques for drawing in viewers to your site and turning them into customers very quickly.

One of the keys to successful website advertising is targeting your message to the people that are likely to be most receptive to it. This means that before you can advertise to them, you must fully know your audience and research the ways that they like to communicate.

These days everyone is using email because it is faster, more convenient and doesn’t require that you recycle a bunch of wasted paper when you’re done reading the message. This is why many companies have switched over to website advertising that utilizes electronic communication instead of paper.

Another website advertising tactic that has proven to be successful time and time again is the placement of banner advertisements on sites that members of your audience are likely to visit on a regular basis. This means if you’re selling sports drink, you might advertise on team uniform sites, or if you’re selling pet care items, you might advertise on dog training sites.

In case you’re rather new to the world of website advertising and aren’t sure that you can pull of a campaign successfully on your own, know that there are many qualified internet marketing firms out there that can explain the different tactics that are available, and construct a package that will spread your message in a comprehensive way on the internet.

Don’t fall for website advertising tricks that will turn off your customers and get you slapped by the search engines. Click here for tactics that work.

BC Company Uses Android for Social Media Marketing – mediacaster

cgseo — Mon, 15 Mar 2010 11:56:09 +0000

BC Company Uses Android for Social Media Marketing mediacaster Vancouver-based social web development company HootSuite Media has acquired Swift App, a company focused on developing social media applications for …

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BC Company Uses Android for Social Media Marketing – mediacaster

CIM steps up to challenge of Social Media Marketing – Utalkmarketing

cgseo — Mon, 15 Mar 2010 11:14:42 +0000

CIM steps up to challenge of Social Media Marketing Utalkmarketing The Chartered Institute of Marketing has created a specialised Market Interest Group (MIG) for Social Marketing to address the growing relevance of the … and more